[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.oskarimax.cz\/informace-utvareji-svet\/#Article","mainEntityOfPage":"https:\/\/www.oskarimax.cz\/informace-utvareji-svet\/","headline":"Informace utv\u00e1\u0159ej\u00ed sv\u011bt","name":"Informace utv\u00e1\u0159ej\u00ed sv\u011bt","description":"Informace utv\u00e1\u0159ej\u00ed sv\u011bt. A to p\u0159edev\u0161\u00edm prost\u0159ednictv\u00edm upev\u0148ov\u00e1n\u00edm kulturn\u00edch ko\u0159en\u016f. Spolu s\u00a0rozvojem interaktivn\u00edch m\u00e9di\u00ed, v\u0161e se rozrostlo v\u00a0glob\u00e1ln\u00edm m\u011b\u0159\u00edtku. Informace jsou nyn\u00ed prakticky na dosah ruky a ka\u017ed\u00fd m\u00e1 mo\u017enost vyhledat, co je libo. Co se v\u0161ak stane, je-li tato mo\u017enost korpora\u010dn\u011b vyu\u017eita a zneu\u017eita? Nemluv\u00edme zde \u201epouze\u201c o zneu\u017eit\u00ed osobn\u00edch \u00fadaj\u016f. Co je zaj\u00edmav\u00e9...","datePublished":"2019-11-16","dateModified":"2023-05-03","author":{"@type":"Person","@id":"https:\/\/www.oskarimax.cz\/author\/#Person","name":"","url":"https:\/\/www.oskarimax.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"oskarimax.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.oskarimax.cz\/wp-content\/uploads\/img_a361677_w3876_t1574866623.jpg","url":"https:\/\/www.oskarimax.cz\/wp-content\/uploads\/img_a361677_w3876_t1574866623.jpg","height":0,"width":0},"url":"https:\/\/www.oskarimax.cz\/informace-utvareji-svet\/","about":["Byznys"],"wordCount":470,"articleBody":"Informace utv\u00e1\u0159ej\u00ed sv\u011bt. A to p\u0159edev\u0161\u00edm prost\u0159ednictv\u00edm upev\u0148ov\u00e1n\u00edm kulturn\u00edch ko\u0159en\u016f. Spolu s\u00a0rozvojem interaktivn\u00edch m\u00e9di\u00ed, v\u0161e se rozrostlo v\u00a0glob\u00e1ln\u00edm m\u011b\u0159\u00edtku. Informace jsou nyn\u00ed prakticky na dosah ruky a ka\u017ed\u00fd m\u00e1 mo\u017enost vyhledat, co je libo. Co se v\u0161ak stane, je-li tato mo\u017enost korpora\u010dn\u011b vyu\u017eita a zneu\u017eita? Nemluv\u00edme zde \u201epouze\u201c o zneu\u017eit\u00ed osobn\u00edch \u00fadaj\u016f. Co je zaj\u00edmav\u00e9 je sp\u00ed\u0161e fakt, jak\u00fdm stylem tyto obrovsk\u00e9 spole\u010dnosti a korporace vyd\u011bl\u00e1vaj\u00ed, a mnohdy bohu\u017eel tak\u00e9 p\u0159ich\u00e1zej\u00ed o pen\u00edze.Vezm\u011bme si tedy nap\u0159\u00edklad showbyznys jako prim\u00e1rn\u00ed p\u0159\u00edklad. Herec m\u00e1 za sebou slu\u0161nou kari\u00e9ru. Je op\u011bvov\u00e1n, jak kritiky, tak fanou\u0161ky. P\u0159i debat\u011b o hypotetick\u00e9m filmu, kde hypotetick\u00fd herec ztv\u00e1r\u0148uje hlavn\u00ed postavu produktu, (jen\u017e t\u00edmto rozhovorem propaguje), dostane hypotetickou ot\u00e1zku, kter\u00e1 se vztahuje nikoliv na ot\u00e1zku t\u00fdkaj\u00edc\u00ed se dan\u00e9ho filmu, ale jeho osobn\u00edho n\u00e1zoru na t\u00e9ma X. T\u00e1zan\u00fd m\u00e1 p\u0159ed sebou n\u011bkolik mo\u017enost\u00ed: odpov\u011bd\u011bt podle sv\u00e9ho nejlep\u0161\u00edho v\u011bdom\u00ed a sv\u011bdom\u00ed, delik\u00e1tn\u011b se vyhnout ot\u00e1zce, nebo razantn\u011b ukon\u010dit rozhovor. Pak z\u00e1le\u017e\u00ed na studiu, kter\u00e9 produkt financuje, jak se k\u00a0dan\u00e9 situaci postav\u00ed.A\u0165 tak \u010di tak v\u00a0dne\u0161n\u00edm interaktivn\u00edm sv\u011bt\u011b je prakticky nemo\u017en\u00e9 n\u011bkoho nepohn\u011bvat, \u010di nepohor\u0161it. Z\u00e1le\u017e\u00ed tedy na dan\u00e9 spole\u010dnosti, jak\u00fdm zp\u016fsobem zareaguje. Profesion\u00e1ln\u00ed p\u0159\u00edstup za t\u011bchto okolnost\u00ed pravd\u011bpodobn\u011b znamen\u00ed minimalizovat rizika a zachovat, co mo\u017en\u00e1 nejv\u011bt\u0161\u00ed zisk. To je z\u00a0obchodn\u00edho hlediska logick\u00e9. Pak je tu mo\u017enost ve\u0159ejn\u011b pohor\u0161it jednu stranu obecenstva, m\u00edsto snahy o stmelen\u00ed. P\u0159\u00edkladem budi\u017e s\u00e9rie STAR WARS, Termin\u00e1tor, Watchmen. V\u0161echny tyto zm\u00edn\u011bn\u00e9 s\u00e9rie se posledn\u00ed dobou st\u00e1vaj\u00ed ne-zrovna \u00fasp\u011b\u0161n\u00fdmi, profitov\u00fdmi s\u00e1zkami, a p\u0159esto politicko-soci\u00e1ln\u00ed cloud by\u0165 jen na oko slav\u00ed \u00fasp\u011bch na soci\u00e1ln\u00edch s\u00edt\u00edch.Stane-li se v\u0161ak n\u011bco podobn\u00e9ho ve zpravodajsk\u00e9m pr\u016fmyslu situace je o to kuri\u00f3zn\u011bj\u0161\u00ed, \u010d\u00edm je z\u00e1va\u017en\u011bj\u0161\u00ed. Bude zpravodajsk\u00e1 stanice, jen\u017e, se roky vyzna\u010dovala neutr\u00e1ln\u00edm a p\u0159esn\u00fdm zpravodajstv\u00edm riskovat ztr\u00e1tu tohoto pomysln\u00e9ho kreditu, za kredit mor\u00e1ln\u00ed, a\u017e moralizuj\u00edc\u00ed? P\u0159\u00edkladem budi\u017e medi\u00e1ln\u00ed konglomer\u00e1t CNN, jeho\u017e div\u00e1ck\u00e1 z\u00e1kladna se rapidn\u011b sni\u017euje. Je tedy t\u0159eba se pt\u00e1t, Je-li tato strategie vhodn\u00e1 a udr\u017eiteln\u00e1 finan\u010dn\u011b? Pravd\u011bpodobn\u011b nikoliv. Informace toti\u017e utv\u00e1\u0159ej\u00ed sv\u011bt.                                                                                                                                                                                                                                                                                                                                                                                        3.9\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Informace utv\u00e1\u0159ej\u00ed sv\u011bt","item":"https:\/\/www.oskarimax.cz\/informace-utvareji-svet\/#breadcrumbitem"}]}]